Volt Birth Watch 37: Believe! (Sneak Peek)
Detroit News columnist Scott Burgess has picked-up the proverbial pom-poms on the Chevy Volt's behalf, cheerleading with Nietzschean abandon. "To the hundreds of people working double shifts around the world to make the Volt a reality, every disparaging comment is fodder for the bulletin board. It doesn't defeat them, it inspires them. Somehow, one of the world's largest automakers, facing declining market share, especially in the United States, has a new-found swagger." While it's nice to know that our Volt Birth Watch is doing its bit to help General Motors git 'er done, the word "swagger" sets off that big honking air-horn buzzer they use for basketball games. And if that doesn't do it, GM PR is pushing GM Car Czar Bob Lutz' "challenges of success" story line TTAC identified at its New York Auto Show infiltration: "Thousands more problems could creep up as one solution presents another obstacle. For example, in a car that may not run its gas engine for months at a time, how would GM design it to withstand long periods not running. That also means the gas tank would need special attention to handle fumes normally burnt off by running the engine. 'It's a good problem to have,' Gray said." Meanwhile… "'If I was preparing to produce this car by 2010, I'd be picking out the wood grain on the dashboard by now, not still working on the battery,'" Bill Reinert, national manager of Toyota Motor Corp.'s advanced technology group, told the Los Angeles Times."
The Detroit News »